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GLOBAL SOCIAL MEDIA RANKINGS - GHANA PLACES 9TH

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Hello, what does this mean for you? At a workshop on the implementation of the Budapest Convention on Cyber Crime held in Accra on Monday, March 18th 2019, program manager of the Cyber Crimes Unit at the Council of Europe, Matteo Lucchetti, made this remark, “You might be surprised to know that Ghana is in the top ten countries (9th) in the world for number of hours spent per day on social media.” and according to him, in 2018, a million new internet users came online everyday globally representing  11 persons per second  ( as seen on  ghanaweb.com ). Therefore, of the  4.4 billion  out of the world’s  7.5 billion  population connected to the internet today, the  6 million  users in Ghana are on social media cumulatively longer than more than  95.5% of the countries in the world. Now what does this mean for YOU? To the world, it means Ghanaians have increased access to faster and more affordable internet connection. This also indicates a steady progress in the internet pe

THREE SUREFIRE WAYS TO SURVIVE THE CLIENT BAE BREAKUP

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Breakups can be messy, relieving or, well, peaceful. But the breakup event is often not where the emotionally tasking stuff happens, it’s the ‘there after’. Following social media accounts of exes to see what they are up to post-breakup, rubbishing their new found love aka your replacement’s looks, or just plain old weeping and wishing you were still the main attraction on your ex’s timeline. Tadaaaaaa! In come all the so-called relationship experts. They supposedly know why your relationship failed or what you could have done better. They claim to know how best to go through a breakup regardless of the circumstances of the breakup or your specific personalities and love languages. Let’s be the ones to break it to you: them no know nothing! They have been wrong all along…at least when it comes to applying those principles in agency-client breakups, that is. So here are three sure fire ways to deal with a breakup effectively as an agency: Flirt while dating! This may be taboo

OF COPYWRITERS, DESIGNERS AND ACCOUNT MANAGERS - THE AGENCY LIFE, PART 2

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Back again! The campaign is up and running more brilliantly than Usain Bolt ever did. The client is already thinking of extending the campaign. And of course, the team is happy because pizza is served. Let’s get this off quickly before the pizza runs out – there are more than a few turbo-charged tummies within the team. This blog post outlines the final three things agencies can apply to enhance creativity and productivity. Put all six into practice and your boss will be on the phone ordering that pizza you’ve been craving for, this Friday. Guys, make the account manager your best friend Not bootlicking my friends, but just staying in their good books. They can load you up with assignments or be all mooshy whooshy and pass the job on to the next person while making a case for how busy you are. Why? They take a lot of stick from clients and often seek comfort from members of their own team. If you make them feel worse, they would take it out on you without even knowing they are.